Magazine article Marketing

Marketing Mix: We'll Call You - Cadbury

Magazine article Marketing

Marketing Mix: We'll Call You - Cadbury

Article excerpt

We rang the confectionery brand to find out exactly how well it knows its eggs - and its online competitions.

Cadbury: Good afternoon, can I help?

Mktg: I heard you are running a Creme Egg podcast competition and I was wondering what it's about.

Cadbury: Have you looked on the website?

Mktg: No, it was mentioned to me.

Cadbury: So you're interested in music are you, and want to record your own song for us?

Mktg: Yes.

Cadbury: You need to download it on to the website and we will get back to you. The details are on the website.

Mktg: What's your website address?

Cadbury: Let me just check which one it is on - one moment. (Puts Marketing on hold.) Sorry to keep you, the website address is www.cremeegg.co.uk/myway.

Mktg: Also, are you doing any reduced-fat Easter eggs?

Cadbury: No, we're not.

Mktg: Which are the lowest in fat?

Cadbury: Crunchie and Curly Wurly.

Mktg: Is there a Curly Wurly Easter egg, then?

Cadbury: There might be a small one, but not in the standard size.

Mktg: Which of your brands do Easter eggs in the standard size?

Cadbury: Creme Egg, Mini Eggs, Buttons, Dairy Milk, Caramel, Flake and Crunchie.

Mktg: Do you do a Cadbury Wholenut egg? …

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