Magazine article New Zealand Management

Women, Money and Emotions

Magazine article New Zealand Management

Women, Money and Emotions

Article excerpt

Okay--own up. Have you ever lied about the cost of your purchases? Spent beyond your means? Failed to negotiate a higher salary for fear of being thought greedy?

Do women, in fact, have a different attitude to money than their male counterparts that makes them less proactive when it comes to investing in their own financial future? This is the thesis put forward by American journalist and author Liz Perle in a recently published book entitled Money, A Memoir: Women, Emotions and Cash. *

She reckons women are uncomfortable with money because of "the weird way we co-mingle love and cash". While men have been raised to understand cash is power and society will evaluate them on how good a provider they are, women's attitudes are more ambivalent. Often they find it difficult to separate material desires and emotional needs from the business of making a living.

This rather conflicted attitude to money is something women need to face, says Perle, because it is putting them on the financial back foot. …

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