Magazine article Marketing

Price War for Business Fliers

Magazine article Marketing

Price War for Business Fliers

Article excerpt

Two unprecedented pricing initiatives this week threaten to destabilise business class air travel well beyond recession.

British Midland has launched the airline world's first season ticket, offering up to 65% savings on international flights.

And bucket shop entrepreneur Riaz Dooley, dubbed by the media as "the king of cut-price travel", has launched an assault on the front end of aircraft cabins for the first time, offering huge discounts on key routes.

Dooley's offers include a saving of 2154 [pounds] from a listed selling price of 3254 [pounds] for a return business class seat to Los Angeles. And a 156 [pounds] saving on a 408 [pounds] business class ticket to Amsterdam.

The savings are made by using "less likely airlines", or by including transfers instead of flying directly, explains Dooley. London to New York on Concorde, for example, flies via Paris on Air France, for a saving of 1910 [pounds] on the normal 5030 [pounds] price tag. …

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