Magazine article New Statesman (1996)

Menswear: The Scarf That Could

Magazine article New Statesman (1996)

Menswear: The Scarf That Could

Article excerpt

"I've seen this scarf, " said my boyfriend last autumn, "that I really want. It's from the Marks & Spencer Autograph range and it's stripy." My ears pricked up because, despite having a keen interest in clothes, he has always had a toddler's reluctance to wear scarves.

I went to investigate: it was a multicoloured scarf, with thin stripes, and it was made entirely of acrylic. It came in three colourways and although I didn't see the charm, I bought him one anyway; it cost [pounds sterling]15. He wore it and wears it, every day. Then I noticed lots of men wearing the same scarf. By February (when another four colourways had been introduced and the item was on its third "print run" to keep up with demand) the scarf was around the neck of what seemed like every third man. And then something terrible happened. They sold out.

The Autograph multi-striped scarf, as it is officially known, has made Marks & Spencer [pounds sterling]1. …

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