Magazine article Marketing

Cadbury Fronts Lottery Tender

Magazine article Marketing

Cadbury Fronts Lottery Tender

Article excerpt

Cadbury Schweppes has thrown its marketing muscle behind the second serious bid to run next year's biggest brand launch, the National Lottery.

The sweets and soft drinks firm joins forces with computer maker ICL, bank note printer De La Rue, hi-tech network specialist Racal and US lottery expert GTech to form the Camelot Group.

Norman Hawkins, a Cadbury regional managing director, is taking the sales and marketing director role. But the appointment of an ad agency to the team was already made before he came on board.

GTech appointed Saatchi & Saatchi to the task earlier this month, not realising the agency works for Cadbury's big rival, Mars.

Account director at the agency, Georgina Matthews denies there is any conflict of interest. "As far as I am concerned our client is Camelot, not Cadbury," she says.

The cost of setting up the lottery, which pundits are hailing as the biggest single consumer product in the UK, is estimated at between |pounds~100m and |pounds~150m. …

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