Magazine article Marketing

Commodore CD32 Backed by 7M Pound Sterling

Magazine article Marketing

Commodore CD32 Backed by 7M Pound Sterling

Article excerpt

Struggling computer firm Commodore claims that it has a |pounds~7m war chest to spend on the launch of its Sega and Nintendo-bashing computer game.

The CD32 is being touted as "the most sophisticated video game on the market" and Commodore has already predicted it will outsell Sega's equivalent product, the heavily hyped Mega CD.

But until now many have doubted whether Commodore -- which lost a record $270m (|pounds~180m) in the first nine months of its financial year -- has the money to compete with the big boys like Sega and Nintendo. The firm's cashflow problems have been so bad that it even resorted to a warehouse sale of old stock at its Maidenhead HQ.

Commodore's joint managing director David Pleasance says the |pounds~7m backing -- a 250% increase on last year's total advertising budget -- will silence the sceptics.

"We're giving it the sort of heavyweight backing to turn curiosity into sales. I'm certain that Amiga CD32 will be the UK's premier consumer product this Christmas. …

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