Magazine article Communication World
IABC Releases Revised Guide to Organizational Communication
The new IABC Handbook of Organizational Communication offers a comprehensive collection of practical knowledge and insights about corporate communication and its impact on organizational success. Formerly titled Inside Organizational Communication, this edition includes illustrative case studies and information on such topics as globalization and cross-cultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.
Edited by Tamara L. Gillis, Ed.D., ABC, with contributions from leading experts in organizational, business and corporate communication, The IABC Handbook examines functional areas including internal communication, public relations, marketing and communication strategy in all types and sizes of organizations. For those new to corporate communication, the book highlights issues that are critical to understand and master in any organization. Professional communicators will gain new insights into existing and emerging issues, and corporate executives outside the communication discipline will develop an understanding of the importance and reach of communication within their organization and with external stakeholders, www.iabc.com /knowledge
Hurricane victims get support from IABC family
When word came of Hurricane Katrina and the devastating losses suffered in New Orleans, Louisiana, last August, IABC members stepped in to help.
IABC/San Antonio (Texas) members Joy Capps-Powell and Lisa Owens, both members of the IABC/Southern Region board, established the IABC/ Southern Region Katrina Relief Fund to help the 39 members of IABC/New Orleans who suffered hurricane-related losses. Donations from individual members and some two dozen chapters, including ones in France and Australia, raised more than US$6,500, surpassing the goal by 30 percent.
The money continued to come in months after Katrina. IABC members also donated services and items, from business suits and computers to office space and housing. "I personally received so many e-mails and phone calls from IABCers all over the world asking how they could help," Owens says. …