Magazine article Anglican Journal
Fundraising Programs under Review
General Synod has asked a leader in the area of gift planning and annual giving in Canada to conduct an independent audit of the Anglican Church of Canada's annual fundraising programs to look at ways of improving the way Canadian Anglicans are approached for donations.
Lorna Somers, vice president of McMaster University Foundation and McMaster University's director of development, has been asked to conduct a review/assessment of the fundraising efforts of the Anglican Journal, the Primate's World Relief and Development Fund (PWRDF), the Anglican Foundation and the Anglican Appeal. Results of the audit, which will contain recommendations on how best to enhance these appeals, are expected this month.
"Our belief is that there are ways of improving what we do," said Canon Geoff Jackson, senior financial development officer in charge of the national church's Letting Down the Nets stewardship and gift planning initiative. He said the audit is also expected to help improve the appeals' database recording and overall system.
The audit comes at a time when donations to some appeals have showed a steady decline in recent years. The drop in donations has been attributed by some General Synod officials to the controversy surrounding the same-sex blessings issue and year-end payments by dioceses to the residential schools settlement fund. All dioceses are contributing to a $25 million fund that will compensate natives who attended Anglican boarding schools and can prove they suffered physical and sexual abuse.
"The recommendations may be challenging for us, but we have to sit and review them," said Mr. …