Magazine article American Banker

Top Insurers in U.S. Ad Spending: Dollars in Thousands

Magazine article American Banker

Top Insurers in U.S. Ad Spending: Dollars in Thousands

Article excerpt

2005 Grand total TV Print Radio Internet Outdoor

1 State Farm Mutual Auto Insurance Co. $292,554 $209,588 $39,130 $12,750 $14,208 $16,878

2 Berkshire Hathaway Inc. 290,205 191,490 24,106 57,961 1,424 15,225

3 Allstate Corp. 272,125 206,039 16,817 23,034 20,012 6,224

4 Progressive Corp. 249,175 232,677 2,224 9,706 3,439 1,129

5 Blue Cross and Blue Shield Association 92,445 46,686 27,684 6,288 754 11,033

6 AIG American International Group Inc. 80,775 67,481 12,375 250 476 193

7 Aflac Inc. 75,074 72,026 2,515 504 20 8

8 Nationwide Mutual Insurance Co. 72,778 44,431 17,474 7,317 2,771 785

9 Aetna Inc. 55,515 5,462 33,639 2 15,771 640

10 Liberty Mutual Insurance Co. 47,050 17,890 21,781 5,054 2,295 30

11 AARP 44,998 37,664 7,136 0 198 0

12 Unitedhealth Group Inc. 43,549 12,873 24,976 3,002 2,373 325

13 Humana Inc. 38,697 17,288 21,208 0 81 120

14 Zurich Financial Services Group 38,613 31,640 3,639 2,171 4 1,159

15 Kaiser Permanente 35,019 24,664 5,723 2,525 1,692 416

16 New York Life Insurance Co. 33,691 11,659 19,751 2,273 1 7

17 Mercury General Corp. 33,137 32,946 191 0 0 0

18 Metropolitan Life Insurance Co. 29,632 18,182 8,753 1,646 1,051 0

19 Pacificare Health Systems Inc. 26,856 17,846 8,018 0 933 58

20 American Family Mutual Insurance Co. 25,724 15,687 7,008 872 58 2,098

21 U.S. government 23,264 6,756 15,349 0 1,145 15

22 Mutual of Omaha Insurance Co. 16,840 15,674 495 71 333 268

23 Pacific Life Insurance Co. 16,058 15,876 182 0 1 0

24 21st Century Insurance Group 15,700 13,213 3 0 705 1,779

25 United Insurance Cos. 15,003 14,187 121 524 171 0

2004 Grand total TV Print Radio Internet Outdoor

1 Allstate Corp. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.