Magazine article American Banker

Top Mortgage and Finance Cos. in U.S. Ad Spending: Dollars in Thousands

Magazine article American Banker

Top Mortgage and Finance Cos. in U.S. Ad Spending: Dollars in Thousands

Article excerpt

2005 Grand total TV Print Radio Internet Outdoor

1 Ameriquest Mortgage Co. $112,978 $104,721 $2,675 0 $4,965 $618

2 IAC/Interactivecorp 96,785 50,782 2,731 $4,987 38,272 12

3 General Motors Corp. 67,142 51,613 1,612 2,948 7,181 3,788

4 American Equity Mortgage 31,069 5 0 30,390 27 647

5 E-Loan Inc. 30,786 25,710 112 0 4,138 826

6 Mortgage Market Information Service 23,788 0 23,650 0 138 0

7 Countrywide Financial Corp. 22,781 17,407 3,048 0 2,149 177

8 Quicken Loans Inc. 21,000 10,520 38 4,193 6,249 0

9 Cyber Media Group Inc. 19,983 0 0 0 19,983 0

10 Loanweb 19,714 0 15 0 19,699 0

2004 Grand total TV Print Radio Internet Outdoor

1 Ameriquest Mortgage Co. …

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