Magazine article American Banker

Top Credit Card Cos. in U.S. Ad Spending: Dollars in Thousands

Magazine article American Banker

Top Credit Card Cos. in U.S. Ad Spending: Dollars in Thousands

Article excerpt

2005 Grand total TV Print Radio Internet Outdoor

1 American Express Co. $519,764 $258,697 $220,911 $7,262 $24,495 $8,398

2 Visa U.S.A. Inc. 329,025 244,016 68,579 8,315 8,115 0

3 MasterCard International Inc. 322,788 238,826 63,070 8,357 9,979 2,556

4 Capital One Financial Corp. 317,020 310,079 2,280 571 4,089 0

5 Citigroup Inc. 314,752 128,779 163,973 93 19,969 1,940

6 JPMorgan Chase & Co. 125,900 79,224 25,598 2,894 16,084 2,100

7 Morgan Stanley 81,539 57,570 12,719 414 9,512 1,325

8 MBNA Corp. 39,190 19,284 16,202 0 3,554 150

9 Bank of America Corp. 10,751 3,026 7,006 659 61 0

10 Sony Corp. 4,965 2,914 1,690 59 302 0

2004 Grand total TV Print Radio Internet Outdoor

1 Citigroup Inc. $411,741 $247,313 $124,417 $48 $38,313 $1,650

2 Capital One Financial Corp. …

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