Magazine article Marketing

N&P Plans Huge Push for Cargo

Magazine article Marketing

N&P Plans Huge Push for Cargo

Article excerpt

Nurdin & Peacock, the grocery wholesaler, has upped the ante in the "warehouse club" wars by limbering up to spend |pounds~1m on the launch of each of its Cargo Club outlets.

This week, N&P moved a step closer to appointing an advertising agency by narrowing its shortlist to D'Arcy Masius Benton and Bowles, CME KHBB and Leagas Delaney.

But Leagas Delaney promptly pulled out of the pitch. "Cargo Club is driven by below-the-line and direct marketing and it wants a co-ordinated approach," says Leagas Delaney managing director Brian Astley. "Although we can do it, it's really not our approach."

N&P refuses to comment on the pitch list, although spokeswoman Wendy Akers confirms that it is seeking an agency. "The |pounds~1m per outlet opening figure is pure speculation and in any event the final budget has not been settled."

Cargo Club operates on the traditional warehouse club principles of annual membership "limited" to certain professionals and business people, who will pay |pounds~25 a year for the opportunity of buying products, ranging from groceries to greenhouses, at heavily discounted prices. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.