Magazine article ADWEEK

Clio Festival: Honda Rolls on as New Media Gains Focus; Greenberg Warns of Spots' Fade-Out

Magazine article ADWEEK

Clio Festival: Honda Rolls on as New Media Gains Focus; Greenberg Warns of Spots' Fade-Out

Article excerpt

The 47th International Clio Awards, held May 13-16, brought together about 1,000 ad execs for over four days of celebrating the year's best work in not-so-sunny Miami. The top winners were a familiar cast. Wieden + Kennedy received a Grand Clio in TV, marking the third straight year it won for Honda U.K. TV work. Crispin Porter + Bogusky repeated as Agency of the Year, taking 15 Clios. Agency Network of the Year was also a repeat: TBWA Worldwide was led by its Paris office, which won a dozen of the 33 Clios it snagged. While TV work drew the most attention, the festival also emphasized integrated and nontraditional efforts. In the Content & Contact category, Dentsu of Japan won a Grand Clio for its melding of outdoor, user content and events for Web portal Goo. In another sign of changing times, R/GA founder and CEO Bob Greenberg received the Lifetime Achievement Award, using his speech to again warn of the impending doom of that Clio staple: the 30-second spot.

Bob Greenberg, Howard Draft of Draft Worldwide and Jerry Shereshewsky of Yahoo! May 14 at the sixth annual Lifetime Achievement Award reception honoring Greenberg.

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Paul Woolmington presents a gold award for Content & Contact to Jeff Benjamin, Tiffany Kosel, Rob Reilly and Andrew Keller of Crispin Porter + Bogusky for BMW Mini's "Counterfeit."

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Tony Davidson of Wieden + Kennedy London accepts a Grand Clio for Honda's "Dreams," "Impossible Dream" and "Choir" with honorary emcee Mark Tutssel of Leo Burnett on May 16. …

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