Magazine article Information Today

Stockalert's Service Selected for NASDAQ Company Service

Magazine article Information Today

Stockalert's Service Selected for NASDAQ Company Service

Article excerpt

The Nasdaq Stock Market, Inc. has selected Stockalert, Inc. to provide the professional brokerage community with customized "instant" reports on all Nasdaq companies via Stockalert's interactive voice and Fax services.

The new service - called Broker's Source- begins a six-month test among 500 brokers. The service enables users to call a toll-free telephone number and simply "touch-tone" their requests for a concise, easy-to-read company report to be transmitted via Fax. Stockalert computers are specially programmed to "build" these reports instantly on demand by tapping into the latest information from a variety of sources.

While the Nasdaq Stock Market is widely acclaimed as the "hottest" stock market, relatively little company information is available on any but its largest and most actively traded companies. In re sponse to that need, The Nasdaq Stock Market, Inc. has mandated that Broker's Source make available, for the first time, up-to-date information on each of its more than 4000 listed companies. In addition to the company reports, Broker's Source also includes a ticker symbol directory that permits a Fax-back of the latest Nasdaq ticker symbols, as well as a verbal message listing the previous week's initial public offerings (IPOs)

"We at Nasdaq were impressed with Stockalert's innovative product concept as well as their quick response," said Kirk Brafford, product director. …

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