Magazine article Marketing

Marketing Mix: We'll Call You - Nestle

Magazine article Marketing

Marketing Mix: We'll Call You - Nestle

Article excerpt

Sezer, Grace, Richard, Bonnie, Pete, Imogen... and Mix. Yes, we want in to the Big Brother house. Can Kit Kat help us?

Mktg: Hello, I've heard you can win a place on Big Brother by buying a special Kit Kat. Is that true?

Nestle: That's right, on four-finger and chunky Kit Kats that are in most major supermarkets. It's whether you find a ticket in one of the bars.

Mktg: How many tickets are there?

Nestle: 100.

Mktg: All 100 winners won't go in the house, though, will they?

Nestle: No, all 100 people probably won't want to go in. But the ones that show an interest will go through an elimination process, I expect.

Mktg: How long do I have?

Nestle: The vouchers have to be in by 2 June.

Mktg: So when will the winner enter the house?

Nestle: I don't know those details, but there is a website you can go on:

Mktg: I've heard you're running a World Cup promotion, too.

Nestle: You can win one of 66,000 England World Cup winners' shirts. You need to buy a promotional pack with a special code inside the wrapper.

Text that number to the number on the wrapper and you get a text back to tell you if you are a winner.

Mktg: And how does the Kit Kash website work? …

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