Magazine article Information Today

Texel Changes Name to Plextor

Magazine article Information Today

Texel Changes Name to Plextor

Article excerpt

Texel, a vendor of high performance CD-ROM drives, will change its name to Plextor effective January 1, 1994. Texel's corporate parent, Japan's Shinano Kenshi Company (SKC), chose the new name to better represent the expanded product lines it plans to introduce in world markets.

"Shinano Kenshi felt the Texel name linked it too closely with its past, which is in the textile industry where it started 75 years ago," stated Robert Tatar, Texel's vice president of operations, "and not enough with its present and future directions, which are in motors and electronics."

SKC is one of the world's leading manufacturers of precision, high performance motors used in computer and commercial audio applications. Through its sales and marketing subsidiary, Texel, it has gained a significant share of the world market for high performance CD-ROM drives.

"SKC chose the name PLEXTOR," continued Tatar, "because it conveys the essence of the products it is both building now and which it plans to introduce in the future. …

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