Magazine article Management Today

Brainfood: MT Masterclass - Mobility

Magazine article Management Today

Brainfood: MT Masterclass - Mobility

Article excerpt

What is it? Today, we're all members of the Martini workforce - 'any time, any place, anywhere'. It's no longer acceptable to fail to communicate or miss a meeting due to 'logistical difficulties'. We should all be able to hook up with our colleagues and business partners, whether 'virtually' or in the flesh. But mobility is harder to achieve in reality than the hype would suggest: think traffic, power cuts, the wrong type of snow on the railway tracks. But competition is forcing more and more of us out onto the road in search of the next deal.

Where did it come from? Remember the opening shot of Billy Wilder's classic 1960 movie The Apartment? The camera moves in on Jack Lemmon, tied to his low-tech desk, number 861 in a corporate HQ containing 31,259 employees. This is the old-style work of the black-and-white era - slow, bureaucratic and immobile. Today, mobility is all. Going global means getting out there and travelling to where the customers and markets are - which is pretty much everywhere. …

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