Magazine article Communication World

A Brand-New Perspective

Magazine article Communication World

A Brand-New Perspective

Article excerpt

Ah New York. The sights, the sounds. This city offers up all kinds of images, from glitzy to gritty and everything in between. I travel from San Francisco to New York once or twice a year, and am always amazed when my preconceived notions of the Big Apple and all that it encompasses are challenged. My most recent trip was no exception.

Through all that I had heard about the New York fashion industry, I had formed an opinion that working in this world is nothing short of horrible. If you've read The Devil Wears Prada, the best-selling novel about a put-upon assistant to a high-powered fashion magazine editor, you know what I mean. I was stunned then on my trip to meet a genuinely nice person who seemed actually satisfied in her communication job with a fashion giant, Liz Claiborne. I don't know much about the company, and there's a reason for that: The only designer stuff in my closet appeared there after it was featured on the discount rack of my local outlet mall. One Liz Claiborne item did find its way to me via this route. In any case, this visit with a surprisingly happy employee piqued my interest in the brand.

Liz Claiborne is a real person. She was born in Brussels, Belgium, in 1929, and raised in New Orleans, Louisiana. Rather than finish high school, she went to Europe to study art. She worked as a designer for 25 years before starting her own company in 1976. The firm grew from its origins designing women's sportswear to a billion-dollar enterprise with a full line of clothing and accessories for men and women. …

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