Magazine article Marketing

Saatchis Hires Sara Lee Chief

Magazine article Marketing

Saatchis Hires Sara Lee Chief

Article excerpt

Sara Lee Hosiery group marketing director Miriam Jordan Keane is leaving her post to return to advertising agency Saatchi & Saatchi after less than 18 months in the job.

Jordan Keane is to take over as management supervisor at Saatchis, in charge of all SLH business in the UK. She leaves SLH at the end of the year.

SLH is denying rumours of a management shake-up. "There are absolutely no other marketing changes," Jordan Keane says. "This is a decision I reached based on the needs of the business."

Jordan Keane adds that she is returning to her roots and that the parting is amicable. "Fundamentally, I'm an advertising person," she says.

With Jordan Keane -- noted for her brand planning experience -- working on the SLH business at Saatchis, the company is now set to sharpen its focus on the advertising support for its brands.

"When I joined Sara Lee, there were many marketing and brand objectives to meet. …

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