Magazine article Dance Magazine

A Perfect Position $3,000: Students and Parents Give Raves to Jones Academy's Look

Magazine article Dance Magazine

A Perfect Position $3,000: Students and Parents Give Raves to Jones Academy's Look

Article excerpt

Fresh and fun: "I wanted people to walk in and say, 'Wow!' "remembers Kim Jones, who opened her Youngstown, Ohio, dance academy a year ago. "I've worked at a lot of studios and they all looked the same." She rented an 1,800-square-foot space in a plaza right off the freeway The area is an up-and-coming one. Then Jones turned to an interior decorator to help her create a sleek contemporary feel. "We have 80 kids already and I'd been hoping for 30," she says. "Luckily, there's no one in the space next door."

Getting Juiced. Jones, who studied in Los Angeles with choreographer Wade Robeson, has made hip hop a specialty. "It's a totally different style, so a lot of teachers don't focus on it or don't understand the art of it," she says. Jones felt every space in the studio, including the reception area, should look fresh and modern. A graphic designer helped her pick the lettering for the wall signage. …

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