Magazine article Information Today

Jenny Walker, Executive Vice President of Marketing, Xrefer, Ltd

Magazine article Information Today

Jenny Walker, Executive Vice President of Marketing, Xrefer, Ltd

Article excerpt

Free is good ... right?

According to Jenny Walker, Xrefer, Ltd.'s new executive vice president of marketing, when it comes to researching, free services may come with a much higher price tag--time.

"There is no 'one-size-fits-all,'" she said, "and the idea that [search engines such as] Google can get you everything will mean lots of learners spinning their wheels sifting through apparently relevant, but often completely off-target, information."

Xrefer's platform is based on listening to the needs of the researchers and then giving them the information they are seeking through a combination of various services and publications.

Although this is a new position for her, Walker is not new to the information industry. She most recently held the title of sales and marketing director at Ex Libris Group. She also worked for SilverPlatter Information, Ltd. (now Ovid Technologies) as the director of products management and is currently co-chair of the NISO Metasearch Initiative.

Walker's task at Xrefer is to "steer [its] proven inventiveness in the directions which librarians find most valuable for their users and are compelling to the end users themselves. …

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