Magazine article New African

Nokia Finds New Home in African Fashion: Seventeen African Beauties Have Been Selected for the Semi-Finals of This Year's Nokia Face of Africa Modelling Competition. the Winner Has a Date with Global Stardom

Magazine article New African

Nokia Finds New Home in African Fashion: Seventeen African Beauties Have Been Selected for the Semi-Finals of This Year's Nokia Face of Africa Modelling Competition. the Winner Has a Date with Global Stardom

Article excerpt

Nokia South Africa has enhanced its standing as the world's most fashion conscious mobile phone brand with a string of marketing initiatives at Africa's leading fashion events. Early this year, Nokia took its cutting edge L'Amour Collection phones across Africa with the 2006 Nokia Face of Africa scouting trips, tying the brand ever closer to one of the continent's leading model scouting competitions.

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Nokia believes that fashion and mobile phones are closely linked, and the 2006 L'Amour Collection epitomises this philosophy. "For many consumers," says Nokia's sales director, Mika Niemi, "the mobile phone has truly become an extension of their personal style, it is a fashion statement as well as an advanced communications device. Every detail of our products, from the nature-inspired graphics to the velvet-lined pouches, has been carefully considered with the style-conscious individual in mind. We are very confident that consumers who appreciate design and attention to detail will fall in love with the L'Amour Collection."

After an exciting continent-wide search for Africa's most striking modelling talent, 17 semi-finalists were selected for the 2006 Nokia Face of Africa competition. Carl Fischer, head of M-Net Original Productions, which kick-started the show, believes that the 17 girls selected this year all have the potential to follow in the footsteps of the 2005 winner, Kaone Kario. "The prestige associated with winning Nokia Face of Africa is massive--previous winners like Oluchi and Kaone are taking the fashion industry by storm, and M-Net and Nokia are proud to have had a part in starting their careers," Fischer says.

Ghana, Kenya, Nigeria, South Africa and Zambia have two semi-finalists each, while Burundi, Ethiopia, Namibia, Tanzania, Uganda and Zimbabwe each have one.

They are Keamogetse Basima (Botswana); Sandra Bigirimana (Burundi); Selamawit Teshale (Ethiopia); Catherine Hermaans-Yankey and Mirash Davis (Ghana); Doris Anjalo and Gertrude Ogada (Kenya); Venantia Otto (Namibia); Haruna Danjuma and Ishioma Onyebo (Nigeria); Phumelele Mtshali and Melody Zulu (South Africa); Zuhura Mrisho (Tanzania); Chiposwa Ngoyi and Beatrice Mubanga (Zambia); Muniirah Namakula (Uganda) and Deline Maiyiwa (Zimbabwe). …

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