Magazine article Marketing

Helpline

Magazine article Marketing

Helpline

Article excerpt

Jemima Bokaie takes the hassle out of finding the right product or service - you ask the question, she'll provide the answer.

GETTING NOTICED

Q: We want to attract attention to our new services website in an unusual way. Any ideas?

A: How about a Link Stick from Keep Me Promotions (0870 760 5511)? It comes pre- installed with your company's website address, and when inserted into the USB port of a computer will automatically open the internet browser.

The sticks are available in red, blue and silver and can be branded with company artwork or a logo. The minimum quantity is 100 pieces and any colour is available on orders of more than 500. The stick's dimensions are 57mm x 18mm x 7mm.

LABEL SOLUTION

Q: We have invested a large percentage of our marketing budget on packaging. How can we add information to the product without altering the pack design?

A: One option is a Fix-a-Form label from Denny Bros (01284 829 747). It is a folded leaflet with a self-adhesive label that can be applied using standard labelling machines.

The labels can be supplied in any size, shape, colour or design and adapted to suit virtually any container or pack type. They can also include gifts, scratch-off promotions, vouchers and coupons. …

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