Magazine article Marketing
Careers: What's It Really like Inside - Red Letter Days
Your 'Experiences' catalogue contains 900 products. Does the marketing team get to try these out?
Absolutely. It is very important that we provide a top-quality customer experience and that means making sure that we experience the customer journey for ourselves.
You recently launched Experience Points, a corporate service. How do you come up with ideas?
We go on experiences and talk to customers, corporate clients and experience partners to see what works and where the gaps are.
Does Red Letter Days reward its own employees with its experiences?
Each member of the team trials at least three experiences a year.
What are the other perks of the job?
It is great to work in an entrepreneurial environment that allows you to think up off-the-wall experiences and concepts and get the green light to see them through.
Can you describe the marketing team in three words?
Passionate, adrenaline junkies.
Does the marketing team socialise outside of office hours?
On Fridays we are likely to be found in the fantastic pubs and restaurants in London's Muswell Hill.
What is the main marketing challenge you face?
Making sure people see beyond the stereotypical experiences, such as fast cars, and realise that there are more than 900 options on offer. …