Magazine article Management Today

Brain Food: MT Masterclass - Scalability

Magazine article Management Today

Brain Food: MT Masterclass - Scalability

Article excerpt

What is it? OK, you've got a great idea, you know there's a market for it, the only question is: can you grow fast enough (and reliably enough) to meet all the demand you are about to tap into?

Welcome to the great scalability challenge. As Peter Sellers' Macmillanesque politician declaimed: 'We must build, but we must build surely.' Financial markets are looking for growth stories (being labelled 'ex-growth' is just about the worst insult any analyst can hurl at you). So the ability to demonstrate not only where the growth is but how you will cope with it is vital.

Where did it come from? Scalability was one of the hottest buzzwords to emerge in the dot.com boom. The way to pull in lots of lovely venture capital was not just to have a wacky concept for a business; you also had to be able to show how you would have fully staffed outlets all over the world (and on Mars, Saturn and Jupiter) by 2007. 'But is it scalable? …

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