Magazine article Marketing

FT Sets Up New Worldwide Role

Magazine article Marketing

FT Sets Up New Worldwide Role

Article excerpt

The Financial Times is planning a renewed push for overseas expansion with the promotion this week of its UK marketing director to a newly created international role.

Terry Damer becomes director of international newspaper development. He continues to be based in the London office, but his time will be taken up with investigating new commercial ventures for the paper.

His first task will be to assess the viability of printing the paper in South-east Asia.

"We never had a full-time person looking into areas like this," says Damer.

"I used to do it sometimes in my previous UK role, but obviously that left gaps here."

The paper has upped the pace of its overseas projects dramatically over the past five years.

It set up its first overseas printing facilities in Frankfurt in 1979. A US site followed in 1985, after which came France and Japan in 1987 and 1990.

In addition to overseas printing ventures, the FT has also been striking up alliances with well-known newspapers abroad, including Les Echos in France, Spanish sports daily Marca, and Isvestya in Russia.

More tie-ups are in the pipeline, says Damer, although he will not elaborate.

"We have been moving towards greater focus on the international part of our business for some time," explains Damer, "but this latest change shows a greater commitment to it."

Approximately 35% to 40% of FT revenue now comes from overseas. It has been growing as a share of total revenue at a rate of 5% a year for the past five years. …

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