Magazine article Marketing

Digital Marketing: Manual - the Vital Statistics

Magazine article Marketing

Digital Marketing: Manual - the Vital Statistics

Article excerpt

The confidence marketers have in any marketing discipline is reflected in the proportion of spend they allocate to it; agency growth is another key indicator of the market's health.

Below you will find all the statistical information you will need to lay the groundwork for a digital marketing strategy, including a breakdown of spend by industry, medium and ad category, plus details of the top digital agencies.

IAB CREATIVE SHOWCASE AWARDS

BEST ONLINE CREATIVE AWARD

Year   Agency              Client
2005   Agency.com          NSPCC
2004   The Viral Factory   Trojan Condoms

IAB CREATIVE SHOWCASE AWARDS

Month     Agency               Client
Jun 06    Dare                 Vodafone
May 06    glue London          Mini Cooper
Apr 06    Agency Republic      Mercedes-Benz
Mar 06    Agency Republic      BBC Radio 1 Musicubes
Feb 06    Profero              COI, child protection online
Jan 06    glue London          Royal Marines, recruitment

Pounds 1.4bn - Digital spend in 2005, up 65.6% year on year
Source: Internet Advertising Bureau

TOP FIVE DIGITAL AGENCIES BY GROWTH

   Agency                            Digital      Digital    chng
                                 t'over 2004  t'over 2003     (%)
                                    (pounds)     (pounds)
1  Harvest Digital                 2,442,000      955,000     156
2  Online Media Group              6,000,000    2,500,000     140
3  Bluhalo                         1,240,786      518,004     140
4  Modem Media (incl. … 
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