Magazine article Marketing


Magazine article Marketing


Article excerpt

Jemima Bokaie takes the hassle out of finding the right product or service - you ask the question, she'll provide the answer.


Q: We would like to give away some sweets in our corporate colours to customers visiting our stores. Who can supply these to us?

A: Try the Promotional Candy Company (01253 698 298). It can provide custom-made rock sweets in various flavours with lettering in a range of colours, or rock bars with a label bearing your message or logo.

Prices start at pounds 295 (plus pounds 25 carriage) for 5000 rock sweets, or pounds 260 (plus pounds 35 carriage) for 250 personalised rock bars, which are 15cm in length and 3cm in diameter. There are no artwork costs and the products will keep for up to 12 months.

Previous clients have included Sainsbury's and Lloyds TSB.


Q: Who would be able to convert our corporate video into a media file suitable for broadcast on the web?

A: Call Red Shark (020 7729 0030). It can encode video and audio in various formats for distribution across a range of media, and will advise you on the right one for your requirements.

It also offers editing and duplication services, and can provide camera crews for events, interviews and short films, which can be shot on any format, from digibeta to HD.

Its production team can develop storyboards, scripts and commission music to tight deadlines and budgets.


Q: We need some market research done on a niche group within the business-to-business community. …

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