Magazine article Art Business News

Museum Editions Ltd

Magazine article Art Business News

Museum Editions Ltd

Article excerpt

OWNER: Charles Fazzino

LOCATION: New Rochelle, NY


ARTIST: Charles Fazzino


CONTACT: 914-654-9370,

Since artist Charles Fazzino started painting more than 25 years ago, he has been on a mission to introduce his artwork to as many people as possible.

In 1994, he founded Museum Editions Ltd., which has been largely successful in helping him do just that. Today, more than 500 galleries worldwide exhibit the world-renowned artist's 3-D pop art reproductions and original paintings.

Reaching a mass audience is something the staff of 10 at Museum Editions Ltd. has learned to do well. As the exclusive representative and publisher of Fazzino's work, the company strives not only to expose his art, but also to brand his name.

"We do everything we can in the marketplace to promote Charles Fazzino to the customer," says Julie Maner, the director of business affairs for Museum Editions Ltd. To accomplish such a goal, the company often juggles various tasks marketing, sales, licensing and public relations.

Employees form strong relationships with gallery owners and go out of their way to make sure needs are met. "We like to position ourselves as almost an extension of the galleries' workforce," Maner says. "Every day, we receive calls from galleries that want to do something in the marketplace like host a show or an art walk. We help them brainstorm how to make that happen because if they do well, we do well."

Over the years, Museum Editions Ltd. has provided numerous services for galleries, Manet says: "We write press releases. We've done co-op advertising. We helped one gallery produce a television commercial. I've designed and laid out advertisements to save galleries time and money. …

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