Magazine article The Advocate (The national gay & lesbian newsmagazine)
Spare Us the Puppy Love
The good news is, the puppy's cute.
The bad news: $900,000 that could have been used to help educate Americans about gay lives was instead wasted on an ill-conceived media campaign about a dog who moos.
Yes, that's right. A pup that goes "moo."
It's supposed to be a metaphor. The little spaniel, dubbed Norman, was "born different" and struggles for acceptance. Featured in five TV spots, a fake movie trailer, and billboards, banners, and bus ads--all seen only in Colorado Springs, Colo.--Norman is supposed to make that notoriously conservative town's residents rethink their opposition to gay rights. Activists with LET THE PUPPY MOO T-shirts wander the streets to talk to passersby. If right-wing hearts are warmed by this canine fairy tale, we're to assume, then they might suddenly wake up to the wisdom of marriage equality.
What an unconscionable waste of time and money. We're shocked that no one at the Gill Foundation, which funded the campaign, anticipated the Christian right's terse, logical response: Puppies aren't born mooing. And people aren't born gay. Because the first statement is an absolute truth--hello-o-o!--it gives apparent credence to the false statement that follows. …