Magazine article ADWEEK

Just Asking

Magazine article ADWEEK

Just Asking

Article excerpt

'What defunct product would you like to resurrect and how would you market it today?'

I would market the eight-track to all the people who feel overwhelmed and isolated from the iPod phenomena. I would create fashion accessories so that ET could be played from inside your pocket, shirt or pants, or stuck into your gimme cap. There would be the ubiquitous post or button that you slam to change tracks. Unwieldy, uncool, slightly retro. A marketing opportunity made in heaven.--Diane McKinnon, svp of integrated marketing and creative services, SicolaMartin, Austin, Texas

x-ray specs. Maybe it would help the airport security. Could be marketed as 'Save time at airport lines. X-ray your fellow passengers!'--Andrew McLean, chief dient officer, Mediaedge:cia, New York

Enjolie perfume, whose sassy and highly stereotypical jingle is one of the first I can recall from my impressionable childhood. I mean, the 'Enjolie' woman fries bacon in a pan while she's making gobs of cash, and apparently blows her man's mind in the sack, all because of a spritz of Enjolie. …

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