Magazine article Marketing

Careers: What's It Really like Inside - Laurent-Perrier

Magazine article Marketing

Careers: What's It Really like Inside - Laurent-Perrier

Article excerpt

Laurent-Perrier was founded in 1812. How have you maintained its esteemed reputation?

Though the company was founded in 1812, the past 10 years have been a significant period in our history. Considerable investment has been made to strengthen our position as a forward-thinking luxury brand and differentiate ourselves from other champagnes.

You sponsor events including the Stella Artois Tennis Championships and the Chelsea Flower Show. Does the marketing team get to go?

Yes, it is important to have a personal presence at all events to communicate the essence of the brand and help educate consumers about our champagnes.

Does the marketing team indulge in champagne-tasting sessions?

We host blind tastings throughout the year to make sure our team is educated and well informed.

What are the other perks of the job?

We entertain clients at some of the UK's finest bars, restaurants and hotels, where Laurent-Perrier champagne is served.

Describe the marketing team in three words.

Inspired, motivated and efficient.

Does the marketing team socialise outside of office hours?

We are a close team and socialise fairly regularly. We recently went to the Windsor races.

What are the hours like? …

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