Magazine article Marketing


Magazine article Marketing


Article excerpt

Jemima Bokaie takes the hassle out of finding the right product or service - you ask the question, she'll provide the answer.


Q: The shape of the packaging for our latest product doesn't allow it to sit flat on the shop shelf. Who can provide us with an attachable hook so that it can be hung from metal racks?

A: Give Index Plastics (01256 843 844) a call. It specialises in pack-hanging products and point-of-sale display.

It can provide hang-tabs and pack-hooks, such as its Hang-Strap product. The latter can be used on a range of odd-shaped products for which conventional tabs and hooks will not work. The 15mm x 210mm straps come on a reel, and loop over the top of the packaging.


Q: We are starting a small events company and are looking for someone to design a promotional brochure and website to advertise our services. Who can help us?

A: Call Keane Creative (0845 166 2186). It is a full-service marketing agency offering website and graphic-design services.

Its website solutions include bespoke design, e-commerce sites and searchable database-driven offerings.

The agency also offers training, general housekeeping and search-engine maintenance. Its graphic-design services include corporate brochures, promotional leaflets, newsletters, exhibition panels, banners, e-marketing and ads.


Q: Our company is holding a winter sports day to celebrate our recent financial success and we want to kit out each team in sports shirts printed with our logo. …

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