Magazine article Editor & Publisher

Focusing on Solutions in San Francisco

Magazine article Editor & Publisher

Focusing on Solutions in San Francisco

Article excerpt

The nation's newspaper publishers will descend on the 'City by the Bay' April 24-27 to examine a wide range of issues

WAYS TO IMPROVE newspaper content and bring in steadier revenue stream will be emphasized throughout the sessions at the Newspaper Association of America annual convention, to be held at the Fairmont Hotel and the Masonic Auditorium in San Francisco April 24-27.

The role of newspapers in the rapidly changing world of interactive communications is also on tap for some discussion as is ethnic diversity in newspapers, which will be the topic of a lengthy general session panel Wednesday.

First lady Hillary Rodham Clinton is scheduled to speak April 25 at the Associated Press annual luncheon, which is held in conjunction with the convention.

During the conference, Donald Newhouse, president of Advance Publications Inc., will turn over the reins of NAA chairman to Charles Brumback, chairman and CEO of Tribune Co. of Chicago.

The following is a day-by-day rundown of the convention schedule:

Sunday, April 24

A special session, "Big Ideas for Small Newspapers," will be held at 8:30 a.m. at the Fairmont. Attendees will share ideas for generating revenue, containing costs and starting new products at newspapers with less than 75,000 circulation.

The World Press Freedom Committee will hold its biennial meeting beginning at 2 p.m. in the Mark Hopkins Inter-Continental Hotel.

Monday, April 25

The "early bird" concurrent workshops, held in the Fairmont at 7 a.m., will focus on electronic classifieds, coop advertising and Wal-Mart stores, and measuring circulation performance.

A reception sponsored by Editor & Publisher magazine will be held at 7:30 a.m.

Outgoing chairman Newhouse will address the conference during an 8 a.m. breakfast session in the Fairmont. He will be followed by NAA secretary Uzal Martz, president and publisher of the Pottsville (Pa.) Republican, who will report on the "NAA Visioning Process." NAA president and CEO Cathleen Black will close the keynote breakfast session with her report.

The convention site will shift from the Fairmont to the Masonic Auditorium, where the AP will conduct its annual meeting from 10 a.m. to noon. Attorney General Janet Reno will be the guest speaker.

The meeting then moves back to the Fairmont Grand Ballroom, where the first lady will be the AP luncheon speaker beginning at 1 p.m.

A general session panel of columnists, including Dave Barry, Molly Ivins and Gil Spencer, will be moderated by cable-TV talk-show host Larry King.

Tuesday, April 26

Concurrent "early bird" workshops will begin at 7 a.m. in the Fairmont. They will focus on "Promotions That Pay" and "New Product Revenue Streams." A third workshop, "Targeting the Federal Government," will be chaired by John Sturm, NAA senior vice president/public policy general counsel, who will discuss telecommunications, postal rates and independent contract legislation.

The meeting again will shift to the Masonic Auditorium for an 8 a.m. general session at which Tom Peters, a management consultant and author, will speak on "How Newspapers Can Lead the Information Age."

This will be followed by a 9:30 a.m. "From Precepts to Action" panel that will be moderated by William Winter of the American Press Institute and will include Jay Harris, chairman and publisher, San Jose Mercury News; Deborah Howell, Washington bureau chief, Newhouse Newspapers; Ron Martin, editor, Atlanta Journal and Constitution; and Louis Weill III, publisher and CEO, Arizona Republic and Phoenix Gazette. …

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