Magazine article CRM Magazine

Surprises, Setbacks, and a Sleeper Hit

Magazine article CRM Magazine

Surprises, Setbacks, and a Sleeper Hit

Article excerpt

BOLD MOVES can be both a blessing and a curse, especially in relation to mergers and acquisitions. A move that had been conceived as a smart, strategic one may frustrate customers waiting for integration woes to be solved. Still, the prevailing theme in our 2006 CRM Market Awards issue is, change is good.

Here's one reason why: We've made some changes of our own--you may have noticed that the name of the awards themselves has changed. The CRM Market Awards better reflects our growing industry coverage and is a result of the industry's evolution. That maturation set the stage for emerging companies and markets with complementary solutions; these companies are doing their part to help move the industry forward by helping end-user companies discover even more uses for their transactional data. For their efforts, we are introducing our Rising Stars section, honoring companies that further the CRM industry with application software that includes incentive management, enterprise feedback management, social networking, open source CRM, and demand-side management.

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Every person and company mentioned in this issue should be proud to have helped the industry experience its second consecutive year of growth since its post-Y2K malaise. Reports have stated that the CRM market has grown between 8 and 14 percent in 2005. The combined licensed and hosted CRM revenues grew to more than $5 billion last year.

The 2006 Market Leaders landscape, consistent with previous years, has endured some repositioning. …

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