Magazine article CRM Magazine

Unicorns, Yetis, and SaaS Dangers

Magazine article CRM Magazine

Unicorns, Yetis, and SaaS Dangers

Article excerpt

Okay, so toads don't give people warts and if you cross your eyes they won't stay that way. However, old wives' tales concerning SaaS are proving significantly harder to debunk, as Jim Howard, CEO of on-demand content management solution provider CrownPeak, will aver. "Even though it seems as if Salesforce.com and NetSuite are taking control of the market right now, there's still a huge amount of resistance," he says. Many of these misconceptions are taken as fact, especially in the SMB world, according to Howard. To combat this resistance, CrownPeak launched a "SaaS Myths Campaign" that presents and dispels prevalent misconceptions surrounding on-demand solutions.

Some of the myths include that security is a problem with SaaS, that the customer loses control, that the solution is difficult to integrate; that it costs more over time, and that the SaaS company competes with the IT organization. "Part of it is just general ignorance," says Jeff Kaplan, managing director at THINKstrategies. …

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