Magazine article Management Today

Brain Food: Decisions - Antony Buck, Co-Founder, REN Clean Skincare

Magazine article Management Today

Brain Food: Decisions - Antony Buck, Co-Founder, REN Clean Skincare

Article excerpt

MY BEST ...

So you're suddenly in a very rarefied group of people, and stuff happens that doesn't happen if you don't commit yourself. You will end up in situations and talking to people that most people won't.

The two things that we did that most people wouldn't have done was to appoint a PR company before we even existed, and to open a shop. It was about believing in the business; assuming it was going to be successful - not arrogantly, but asking: what does it need to do to be successful?

Rather than 'let's do it and see what happens'.

The shop was just a way of turning a little idea into a physical reality, and as a new brand, it gave us stature that I don't think we could have got in any other way at such an early stage.

MY WORST ...

One of the worst things we did was to hire people we knew. Never ever do that. Don't hire any friends, friends of friends or any friends of relatives. …

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