Magazine article Marketing

Careers: What's It Really like Inside - Lucozade Sport

Magazine article Marketing

Careers: What's It Really like Inside - Lucozade Sport

Article excerpt

Is the Lucozade Sport marketing team a bunch of fitness fanatics?

Yes. Two of us are training to become aerobics instructors and we have all taken part in marathons or triathlons.

You are endorsed by several athletes, including Steven Gerrard and Jonny Wilkinson. Have you met them?

Yes. One of the girls ran this year's Great North Run with James Cracknell, and Steven Gerrard and Paula Radcliffe have signed race numbers and photographs for us.

What are the Lucozade Sports Science Academy and Lucozade Performance Zone?

The Lucozade Sport Science Academy focuses on improving knowledge, education and habits in sports nutrition and sports science. The Lucozade Performance Zone is a mobile experience at the UK's top-25 running events providing practical tips and advice for runners.

Describe the marketing team in three words.

Sporty, energetic, fun.

What is the main marketing challenge you face?

To stay at the cutting edge of sports nutrition and maintain our position as the number-one UK sports drink.

What are the perks of the job?

Tickets to football games, marathon entry places, sports kits and meeting top athletes.

Does the marketing team socialise outside of office hours?

Yes, we often spend Friday nights in the Kings Arms in Brentford. …

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