Magazine article The Advocate (The national gay & lesbian newsmagazine)

Looking to the Sky: Saturn's New Roadster Proves That American Car Companies Can Deliver Exciting, Dynamically Designed Vehicles

Magazine article The Advocate (The national gay & lesbian newsmagazine)

Looking to the Sky: Saturn's New Roadster Proves That American Car Companies Can Deliver Exciting, Dynamically Designed Vehicles

Article excerpt

Imagine closing your eyes, freeing your mind of all distraction, and breathing a steady rhythm. It's quiet around you. Then you open your eyes toward the clear blue sky. You soar. Your heart begins to pound. Adrenaline rushes as you downshift and accelerate through a curve on the winding road in front of you. Your heart opens as wide as the sky above and the Saturn Sky you're nestled in. This is open roadster bliss.

I enjoyed the opportunity to speak with Elizabeth Wetzel, who led the Sky's interior design group. She described Saturn's target customer: You're a progressive-thinking, forward-looking person who understands what is going on in the world--but that doesn't mean you sacrifice having well-designed products in your life. You have an eye for contemporary simplicity that lacks nothing in its attention to detail, and you appreciate doing business with brands whose products reflect a global design modernity.

"We wanted to give our loyal customers something exciting in our product lineup and give potential customers something new to consider," says Wetzel. "The Sky is the new icon for the Saturn brand--a dynamic, progressive design statement."

So what's it like to drive? I found the Sky wonderfully quick, agile, and perfectly manageable--completely satisfying. The comfortable interior provides just the right amount of elbow room and legroom for my average-size frame. The Saturn's width and driving position added to a feeling of security and comfort that surpasses other well-established roadsters on the market. …

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