Magazine article Information Today

Dialog Enhances Its CD-ROM Corporate America Database

Magazine article Information Today

Dialog Enhances Its CD-ROM Corporate America Database

Article excerpt

Dialog Information Services, Inc., in conjunction with Database America, has significantly enhanced its DIALOG OnDisc Corporate America, the directory of U.S. businesses. Several new features add even more power to this marketing tool, which has a new annual subscription and renewal price of $995. (Public and academic libraries subscribe for only $597.)

Database additions include search and display fields for Executive Names and Titles, Stock Exchange Information, Fortune Indicator, Importer and Exporter Indicators, and Industry Descriptions. The Executive Title, now included with Executive Name, improves direct mail and telemarketing applications for Corporate America. The Stock Exchange and Fortune indicators allow quick identification of public companies and the largest and most recognized companies in the Fortune 1000 index. The importer/exporter search option is an important addition for companies involved in international business transactions.

These additions have increased the utility of DIALOG OnDisc Corporate America, which now has 20 searchable fields including the Company Name, Geographic Location, Primary and Secondary eight-digit Standard Industrial Classification (SIC) code(s), Annual Sales, Number of Employees, City Population, and the Newest Added Companies--to name just a few. …

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