Magazine article Marketing

Marketing Mix: We'll Call You - Smeg

Magazine article Marketing

Marketing Mix: We'll Call You - Smeg

Article excerpt

Mix wants a Union Jack Smeg fridge. Where can we buy one - and how much will our patriotic fervour set us back?

Smeg Good morning, Smeg brochure line, how may I help you?

Mktg I keep seeing your Smeg fridges, particularly the Union Jack one, in magazines, and want to know how much they are and where I can get one from.

Smeg I can't give you a price. The only thing I can tell you is the stockists in your area.

Mktg Can you give me a price scale?

Smeg I don't know. Can you hold please? (Mktg holds.) Hello, sorry to keep you waiting. We are not actually Smeg, so I can't give you a guideline.

Mktg Who have I called then? I dialled the Smeg customer relations number.

Smeg We work on behalf of them, sending out their brochures.

Mktg What number do I call to speak to Smeg themselves?

Smeg Redial this number and press option four. (Mktg rings back and holds for four minutes.)

Mktg I keep seeing pictures of your fridges, especially the Union Jack one, and I want to know how much they are and where I can buy one?

Smeg I'll put you through to our brochure line and they can tell you the retailers in your area.

Mktg I just spoke to them and they said that they couldn't tell me exactly where I can get the Union Jack one or any prices and that I'd have to speak to you to get more details. …

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