Magazine article Information Today

Atypon: Building a Brand Behind the Scenes

Magazine article Information Today

Atypon: Building a Brand Behind the Scenes

Article excerpt

If Atypon Systems, Inc. isn't a common word in the e-publishing vocabulary, it's because the company prefers to keep a low profile.

Atypon typically works behind the scenes for e-publishing's scholarly powerhouses, including Blackwell Publishing, the University of California Press, and Mary Ann Liebert, Inc., building customized solutions for delivering and managing content online. Likewise, Atypon and CrossRef are technology partners in linking citations for online scholarly literature. In fact, The University of Chicago Press and the American Marketing Association just signed on with Atypon, which now represents 70 publishers and 1,800 aggregate journals.

Innovation is key at Atypon, a private company that offers cost-effective solutions for delivering and managing content online as well as gives publishers systems that offer direct control over content production. Atypon provides the equipment, tools, and services for the publisher to use on its branded Web site.

Atypon has provided full-service strategies, from software and hosting to system development, to the information industry since its start in 1996. The company, which is headquartered in Santa Clara, Calif., has additional offices in New York City and Oxfordshire in the U. …

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