Magazine article Marketing

Sales Promotion: The Vital Statistics

Magazine article Marketing

Sales Promotion: The Vital Statistics

Article excerpt

The value of any marketing discipline can be analysed through which brands use it and how.

Below you will find essential information about sales promotion, including a look at Marketing's agency of the year, who won what at last year's Institute of Sales Promotion awards, the top sales promotions of all time, the fastest-growing agencies, and the discipline's share of marketing spend.

SALES-PROMOTION AGENCY OF 2006 - IRIS

Founded in 1999, Iris has become one of the UK's biggest below-the-line shops, sustaining double-digit growth in gross profit and revenue from day one.

In 2006, Iris picked up work from Coca-Cola, Wonderbra, Sony Consumer Electronics and Harrods. They joined a client list that includes CNN, Shell and Sony Ericsson.

The sales-promotion category has been sluggish for years, but Iris typifies the approach of a growing number of shops. Rather than relying on on-pack promotions, it is extending the basic principles of the discipline to a host of formats, from experiential to digital.

Source: Marketing Agency of the Year 2006

THE ONE TO WATCH - ELVIS

The Institute of Sales Promotion's Agency of the Year, Elvis won five gold awards at the 2006 bash, following 12 nominations from six promotions.

The agency has 60 staff specialising in direct, digital and promotional marketing. It posted double-digit increases in turnover and profit in the year to September 2006. It was set up three years ago by ad agency MCBD and is headed by former Claydon Heeley managing director Mark Leversedge and ex-Inferno client services director Martin Semmens.

Elvis' clients include Benecol, Cadbury, Debenhams, Mitchells & Butlers, O'Neill's, Pizza Hut, Subaru and Tetley.

INSTITUTE OF SALES PROMOTION 2006 AWARDS - PARTNERSHIP MARKETING

GOLD
PIZZA LOVES TABASCO
Client: G Costa and Co
Agency: Toucan Sales Promotion

SILVER
RENT IT WITH FLOWERS!
Client: Budget Car Rental
Agency: SMP

INSTITUTE OF SALES PROMOTION 2006 AWARDS - PROMOTION OF THE YEAR

Branston Baked Beans - Great British Bean Poll
Client: Premier Foods
Agency: The Big Kick

RUNNERS-UP
Snuggle Up! … 
Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.