Magazine article Management Today

Your Route to the Top: How to Hone the Idea

Magazine article Management Today

Your Route to the Top: How to Hone the Idea

Article excerpt

Define the evaluation criteria. Use these to make the initial cull Chuck out any suggestions that don't meet them, however appealing they sound.

Be sure of the benefits. Know your audience and be clear about why this is something that they will want or need, rather than why you would want it if you were in their situation.

Immerse yourself in the outcome. Imagine that you've done the work and your idea has come to fruition. How will the client know about it, what will they experience, what will they like about your invention and what will they wish was different?

Find support. Get colleagues to give their views early on. Once they've been involved, they are far more likely to support you later. Use criticism to tweak the original concept.

Embrace setbacks. Entrepreneurs succeed by adapting their initial ideas in light of what goes wrong.

Work out what it will take to make it happen. …

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