Magazine article The Middle East

Dubai Duty Free - 10 Years On

Magazine article The Middle East

Dubai Duty Free - 10 Years On

Article excerpt

DUBAI DUTY FREE has seldom been out of the headlines since its launch in 1983. Not only did it lead a revolution in the Middle East by being the first to develop a modern, Western style duty free shopping, but it is a key part participant in the promotion of Dubai as a business and tourist destination. "The promotion of Dubai is high on our list of priorities," said Colm McLoughlin, General Manager of Dubai Duty Free. "When Mohi-Din Binhendi, Director General of Dubai Department of Civil Aviation first envisaged a modern duty free facility at Dubai, he saw it as a service to passengers to complement the other facilities offered at the airport. Over the years it has become a most efficient promotional tool for Dubai and we are delighted to continue in this way. It is very satisfying to hear both our own organisation and the United Arab Emirates spoken of in such an enthusiastic way all around the world.

But while he is pleased with the results to date, McLoughlin is always looking to improve the services available. By constantly reviewing product lines and adopting a "listening" approach towards customers, Dubai Duty Free ensures a First Class service to the hundreds of travellers that shop in the complex every day. The development of new shops and refurbishment of existing outlets is a constant process - watching passenger trends and responding to the demand of the multi-national mix of customers, all contribute to getting it right. …

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