Magazine article Marketing


Magazine article Marketing


Article excerpt

Becky Charles takes the hassle out of finding the right product or service - you ask the question, she'll provide the answer.


Q: We want to draw attention to our range of healthy Easter snacks in stores. Who can provide us with point-of-sale promotional materials?

A: Try calling Printmedia (020 7724 6628). It can create many types of in-store promotional items, including wobblers in any shape, tent cards, window stickers, flyers and posters.

It can turn print orders around quickly and uses high-quality digital offset printing to ensure accurate, consistent and repeatable colour using an environmentally friendly waterless printing method.

Full-colour A3 posters, which can be printed from PDF files, are priced pounds 120 for 500 copies or pounds 195 for 1000.


Q: We are a flower delivery network and want to improve our visibility when consumers search for florists online. Who can help us develop our search marketing strategy?

A: Call Spannerworks (01273 828 100). Offering search-based digital marketing, it has 10 years' experience and specialises in natural search optimisation, paid search and social media.

Its search-engine optimisation strategies establish long-term site visibility and create visits that convert into value. It combines best-practice thinking and delivery with a performance-based fee structure.

Spannerworks has proven expertise in the retail, automotive, financial and travel sectors. …

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