Magazine article Marketing

Marketing Mix: We'll Call You - Virgin Media

Magazine article Marketing

Marketing Mix: We'll Call You - Virgin Media

Article excerpt

We're with Murdoch, but he doesn't have a stranglehold on our business. What will Virgin offer to tear us away?

Virgin Media Good morning, how can I help?

Mktg I want to find out about your broadband and TV offers.

Virgin Media Have you got any services with us at the moment?

Mktg No.

Virgin Media Can I take your house number and postcode please? (Mktg provides details.) Have there been any services at the property before?

Mktg Yes, we've got Sky.

Virgin Media It's showing up as being fully serviceable. What services are you looking for?

Mktg A TV and phone package.

Virgin Media We do TV, phone and broadband packages. The more you take, the bigger the discount you get.

Mktg Can you give me an example?

Virgin Media You can get broadband, phone, including line rental, and a TV package including 90 channels for pounds 30 a month.

Mktg Does that include all the Sky channels?

Virgin Media Which ones are you looking for?

Mktg Sky Sports.

Virgin Media Sky Sports and Sky Movies are premium channels so we can add them.

Mktg What about Sky One?

Virgin Media Sky One and a few others have been removed for the time being. …

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