Magazine article Marketing

Adwatch: Picture Loans - 'Busy Family'

Magazine article Marketing

Adwatch: Picture Loans - 'Busy Family'

Article excerpt

Instant-loan ads have moved on since the talking-head days of Carol Vorderman and the Ocean Finance families' tragic testimonials. Now narrative has entered the genre with the latest offering from Picture's direct-loan service.

We open on a slightly deranged but average-looking bloke in a decidedly un-average kitchen (big enough to fit a film crew in), talking on the phone to 'Mike', his new best mate from Picture, about the weather while juggling a football on his head (as you do). He is being filmed by his missus on a camcorder, oh, and the theme music from 80s art show Take Hart is playing in the background. So far, so surreal, as what else do middle-class suburban couples get up to with camcorders in the privacy of their own homes, but film each other taking out substantial loans against their mortgages?

And what a loan this fellow is taking out. It is only pounds 25,000, but he will actually pay back pounds 43,358 over 180 months, That is 'only' pounds 18,000 interest. 'Brilliant!' he exclaims, and camcorder woman gives him the thumb-up. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.