Magazine article Marketing

Marketing Mix: We'll Call You - ITV

Magazine article Marketing

Marketing Mix: We'll Call You - ITV

Article excerpt

Mix voted for David Gest on I'm a Celebrity, Get Me Out of Here, but if our vote wasn't counted, will ITV refund our money?

ITV: Viewer enquiries, how can I help?

Mktg: I read about the I'm a Celebrity text votes scandal and I want to know whether it's true that 30,000 votes for David Gest weren't counted.

ITV: ITV has made a statement to say that it isn't true.

Mktg: I voted for David Gest and if my text hasn't been counted I'd like my money back. How can you prove that my text was counted?

ITV: I can give you the number for the interactive helpline. (Mktg holds.) Sorry to keep you waiting. (ITV provides details.) How can I help?

Mktg: I've been reading about the I'm A Celebrity text votes bungle. I voted for David Gest and I want to know whether it's true, and if it is, whether I can get my money back.

ITV: This line is only set up for the ITV Glitterball problem.

Mktg: But the ITV Viewer helpline told me you could help me.

ITV: We don't deal with I'm A Celebrity, I'm afraid but I'm sure you would be offered a refund if there was an issue. (Mktg calls back Viewer helpline.) Viewer enquiries, can I help you?

Mktg: I rang just now about the I'm A Celebrity text votes issue and you gave me a number to call, but they couldn't help. …

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