Magazine article Marketing

Marketing Mix: We'll Call You - Dell

Magazine article Marketing

Marketing Mix: We'll Call You - Dell

Article excerpt

We need a new computer but are flummoxed by which would suit us best. Can Dell help us select the right one?

Dell You're through to Dell. How may I help you place an order today?

Mktg I want to know about your different processors so I can work out which one is right for me. I want to play games, use the internet and do a bit of word processing.

Dell Do you want to play high-end games?

Mktg Yes.

Dell Are you looking for any particular model?

Mktg No.

Dell The three things that are important in a computer are the processor, the memory and graphics card, as you said you want to play games. I'll customise a package for you. What's your budget?

Mktg About pounds 500.

Dell OK, bear with me (Mktg holds for one minute). Thanks for holding I'd suggest the Dimension E520. It has a Dual-Core processor, which has 3GHz speed, which you need for good gaming. This model also has a 256Mb graphic card, which means that the memory for games will be separate from the computer, which is 1024Mb. Because the graphic card and computer have different memories, the speed of the games will be constant and really good.

Mktg How much is it?

Dell The package is pounds 481. …

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